About Me

Hey, thanks for visiting, I’m Stefan Dyke, the founder of SLHE Consulting.

My goal is to help businesses, big and small, across the Bay of Plenty & Waikato region, get to grips with all that digital services and technology could provide, giving staff and owners more time to get on with the things that they are truly interested in doing in order to build a successful business.

A brief history…

I’ve always had a passion for all things technical (and ultimately digital), having grown up tinkering with the family computer and figuring out how things worked. This ultimately led me down a path of technical support, qualifying as a Microsoft Certified Systems Engineer way back in the days of NT4.0 and getting a job in an insurance company.

Laptop showing web development code on the screen and a coffee mug in the background

It was here that I developed my skills for web development by building an internal staff support site, before leaving to develop my own idea with Baycorp. I also ended up building a watercraft register for the regional council, having to learn all about SQL and integrating payment services along the way.

Armed with these skills and those of managing my own small business, my future wife and I departed New Zealand for the not so sunny skies of the UK where I expanded my skills into project management, web development and user experience, as well as deciding it was high time to finally get a degree (BSc Honors) to help open a few doors in the corporate world.

Working in the UK was an exciting experience, allowing me to get exposure to some large global brands, be responsible for generating millions of pounds of revenue as a result of the work that I undertook, as well as getting to travel to a number of new countries to work on global projects (USA, Hong Kong, Singapore). A few of these brands are shown below…

I had the pleasure of working both client and agency side, giving me a great set of skills that continued to grow, especially as I began to learn more about the world of digital marketing and automation, something which has become another skill set of mine. Understanding the power of online lead generation, conversion optimisation and service automation has opened up yet another door into a world that I find both fascinating and challenging to master.

Having spent nearly 15 years in the UK, my wife and I agreed that it was time to bring our two young children back to New Zealand to enjoy the kind of childhood that we both had, so we packed everything up into a 20ft container (full to the brim, amazing considering we’d both arrived in the UK with just a backpack!) and decided that the Bay of Plenty would be our new home.

Why did I start this business?

Technology and digital services have the power to make a huge difference to any business, regardless of whether it’s a one-man/woman band in a garage or a multi-national corporation trading globally. Additionally many of these services are inexpensive and can be incorporated into business processes quickly and easily, so in many cases it’s a no-brainer.

However, the reality for many small business owners is that they did not get into business so that they could run a business, most of the time they did it to have more control over their destiny and concentrate on doing the things that they are passionate about, whether that be as a mechanic, accountant, hairdresser or car salesman.

Group of people discussing a business solution around a table with a laptop

Technology moves so fast that it’s hard to keep up and there always seems like there is some new shiny object being touted as the next big thing for small businesses, when the fact of the matter is, just doing the basics correctly and using technology for the right things can make a huge difference.

Even today, I continue to learn about the impact that technology and digital services can have on making businesses more efficient and profitable. So, if you’re not a techie or digital enthusiast like I am then it’s understandable that it can be confusing as to where to invest and what is actually going to help your business day to day.

I started this business to help people, it’s that simple. I enjoy solving problems that plague small businesses and using technology to make processes more efficient and allow business stakeholders to focus on the things that they enjoy and are good at.

In some cases when I talk to people they are completely unaware that some of the services I recommend exist or that there are ways they can automate aspects of there business so they can concentrate on the things that really matter to them. Being able to lighten the load and help business owners make (sometimes small and simple) changes that have a big impact is awesome.

My vision…

I don’t want to be just another supplier.

My goal is to develop long lasting relationships with anybody that I work with and become a trusted partner who can be relied on to provide quality advice and services where they are most needed.

Business advisor taking notes during a conversation with a client

I am not aiming to be a one-stop-shop for all your technology or digital needs. If there is something I can help you with that will make a difference to your business then I will recommend it, however if you are better suited using someone else or you have specific needs that I cannot meet then I will say so.

I too am aiming to build a business that I can be proud of, doing the things that I enjoy (solving complex problems, developing solutions that actually work and helping other businesses grow) and making a difference for others. All of that while being a great husband to my wife and father to my kids, who continue to grow up far too quickly.

So what’s next?

Well, if I sound like the type of person you’d like to work with, then get in touch via my Contact page or schedule a call for a chat, I’m always open to talking to new people and offering advice/support when I can.

I look forward to meeting you.